Intuition can be an important factor in decision making but is also a serious cause of bias. This study highlights the importance of going with your gut, whilst still recognising the pitfalls of doing so. Overall, it is important to understand and recognise our intuitive thoughts, but they are only one part of the process.

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Reviewed by

Jonny Gifford, former Senior Adviser for Organisational Behaviour, CIPD

Jonny’s work centred on conducting applied research in employment and people management, and strengthening links between academia and practice. He led the CIPD’s work on evidence-based HR and academic knowledge exchange.

Jonny is an Academic Member of the CIPD, a Fellow of the Center for Evidence-Based Management (CEBMa), and a PhD candidate at the Vrije Universiteit Amsterdam.

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