Advancing your career from HRD to NED: Lynne Weedall
Case study advice on thinking through your aspirations to become a NED, what you hope to achieve and what value you will bring
Case study advice on thinking through your aspirations to become a NED, what you hope to achieve and what value you will bring
Lynne Weedall has always opted to work in ‘people-centric organisations’. She currently sits on the boards of Greggs, Stagecoach Bus and Softcat plc (she chairs the RemCo on these boards), and is a senior independent director (SID) at Dr Martens and a trustee at The Prince’s Trust. As an executive, she was most recently group HR director at Selfridges Group and, before that, group HR and strategy director at Carphone Warehouse, where she worked on the merger with Dixons (now Currys plc).
Despite choosing more people-focused businesses, she has nonetheless seen interest in the ‘softer aspects’ of the people agenda – such as culture and wellbeing – gain traction in the boardroom. “Proving the business case no longer feels necessary: it’s about ‘How do we do it?’ That means HR’s understanding of people brings value to boardroom discussions, given that ‘organisations are living breathing things full of human beings, not human doings.’” But it is by no means enough.
Lynne advises ambitious HR professionals to think about developing ‘T-shaped’ skills, with breadth and depth, and to consider what they bring beyond people expertise (for her, that included complex M&A transactions and strategy). Seek opportunities to hone your boardroom and meeting chairing skills before landing a paid directorship, through opportunities such as chairing internal committees, volunteer/not-for-profit roles, and network extensively, especially with those who have board roles already and with other relevant stakeholders, such as investors or brokers.
Aspiring NEDs should think deeply about why they want to take on a non-executive career. “There can be a misconception that it’s a cool, flexible thing to do,” Lynne says. “But the truth is, it’s an incredibly accountable role without many of the levers available that you have as an exec. Real accountability equals risk, and the requirement for courage. Be clear on your motivation and what you’re hoping to achieve, on what you stand for and what you stand against.”
While finding the first role can be a ‘numbers game’, it’s preferable, given the reputational risks involved, to get ‘no role rather than the wrong role’. Do as much due diligence as you can, including speaking to current and former staff, board members, advisers, brokers and auditors, reading investor presentations and annual and audit reports – you could even ask to see the latest board evaluation. “Don’t get seduced by the brand,” Lynne cautions. “It’s more important to think about the people around the board table.”
She laughs when she recalls her first board meeting as a NED: “I went in all guns blazing, trying to impress people. The SID took me to one side to say: ‘Dial it down a bit.’” More than a decade later, she knows that being an effective NED is “a bit like being a lifeguard: you spend a lot of time sitting on your hands but when you need to get in, you really need to move.”
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