Beyond recruitment: Creating an employer brand people choose

About this event

In a competitive talent market, organisations need to do more than recruit—they need to create an employer brand that people actively want to be part of.

A strong employer brand helps organisations attract the right talent, strengthen their employee value proposition and build a workplace culture that engages and retains people for the long term. It is no longer simply a recruitment tool; it is a strategic capability that supports business performance and organisational success.

Join Hassan AlHindwan, MCIPD, as he shares practical insights and real-world examples from his experience leading employer brand, talent marketing and engagement initiatives across the Gulf and global markets for organisations including Sanofi, AstraZeneca, Henkel and Nestlé. Drawing on proven approaches and regional perspectives, Hassan will explore how organisations can create authentic employer brands that resonate with current and future talent.

Whether you are responsible for talent acquisition, people strategy or organisational development, this session will provide practical ideas to help position your organisation as an employer of choice and strengthen your approach to attracting and retaining talent.