It is important to advertise roles in the right place so that young people will see them. The Youth Voice Census 2024 shows that around three-quarters of young people said that an employers’ own website and ‘find a job’ websites are useful for finding a job, while around half of young people said that social media, LinkedIn and apprenticeship websites were useful. Many young people interviewed by the University of Sheffield named Indeed as the main place they look for jobs.
As outlined in the CIPD guide on inclusive recruitment, job adverts can be made more inclusive for young people through some simple steps and checks. For example, specifying a number of years of experience may be off-putting to young people and can also be potentially discriminatory. Evidence also shows that years of experience is not a good predictor of a candidate’s ability to do a job role. Including jargon or acronyms can also create barriers for young people. Jargon-busters are available to decode job adverts.
When advertising jobs, certain features may be particularly appealing to young people. Positive features of work mentioned by respondents to the Youth Voice Census included variety, flexibility, work-life balance, being part of a team, social and networking opportunities, supportive and welcoming colleagues, training opportunities and doing work ‘that has a positive impact on other people’. It may be beneficial, therefore, to highlight such benefits, where they are available, when advertising jobs, as well as the organisation’s core values, mission and vision.
Young people also appreciate the opportunity to progress and develop their skills within an organisation. Alongside low pay and increased workload, a desire for more interesting work with progression pathways was one of the three most common reasons given by respondents who were considering leaving their current job to the Youth Voice Census. When advertising positions, it might therefore be helpful to highlight how the role supports opportunities for further developing skills and careers and the opportunities that might be available to young people as they progress within the organisation (see Case Study 5).
Young people may also prefer flexible and hybrid working styles. Consider whether a new role could be offered on a hybrid basis. See Assessing roles for hybrid working | CIPD for more information.