Help to Grow: management scheme
In theory, the scheme is aiming at the right target. Unpublished CIPD analysis suggests that the strategic positioning of a business – such as whether to aim for a quality or a basic service – has a stronger effect on its productivity than whether it adopts any particular management practice. The question is whether it is able to hit enough targets to make a noticeable difference to UK productivity. Would small firms be willing to pay £750 up-front to pay for lessons in what can seem abstract, esoteric topics far removed from the day-to-day grind of making and selling? Furthermore, experience with the CIPD People Skills programme suggests it can be hard to attract businesses even when the assistance is free of charge and tailored more to immediate issues, like how to write a job description.
This was recognised right from the start. An assessment by the most senior civil servant responsible, made in February 2021 (though not published until January 2023), described the 30,000 target as ‘ambitious’ and “a risk whether this number is feasible to fully reach this target by 2025”.
Is the scheme working?
It’s fair to say Help to Grow: management had a patchy start. According to UK Government data, £19.2 million was spent in 2021/22, against an initial forecast of £59 million, an underspend of 68%. According to the latest figures, fewer than 3,000 SME leaders registered in 2021/22. The latest evaluation reports point to increased take-up in 2022/23, but numbers going through the programme are still a fraction of initial forecasts.
Initial feedback from those business leaders that participated in the scheme is generally positive. For example, two-thirds of programme completers (68%) had made changes to the way they manage, organise or operate their business within six months of completing the programme. However, it’s not yet clear how much of any benefits to the businesses supported are at the expense of other small firms. The shortfall in recruitment of businesses must in any case mean the initial impact of the scheme has been significantly lower than originally intended.
Over-optimistic forecasts of business take-up are not new, according to the National Audit Office. Part of the reason may be the constant chopping and changing of policies and the organisations charged with delivering them. The engagement of competent and trusted delivery partners is critical to securing take-up by SMEs. For this type of support to be effective, it needs to be embedded in the business support infrastructure, for example, through Local Enterprise Partnerships, or chambers of commerce.